WhyReboot is a network specialist company that focuses on building commercial-grade networks for environments like residential homes, commercial buildings, and luxury marine systems. They emphasize unified network solutions that integrate WiFi and non-WiFi wireless protocols (e.g. BLE, Zigbee) to avoid network silos. The company was formed to bridge the gap between home automation and enterprise networking, leveraging his background in IT systems, networks, and automation.

The majority of the marketing work was done by Leg Up’s founder, Kyle Glass, while at Marketing Matters, a premier PR/Marketing firm based out of South Florida. in association with two partners. MousePad for creative design assistance, and Fealex Group for website design. There was a heavy PR function initially as well, which was headed by Coleen Sterns Leith. Credit must be given. But work did continue with Leg Up after the company was founded, to include e-newsletter and website support up to late 2023. Eventually, WhyReboot had gained enough knowledge and support to bring most activities in-house.

The company needed the normal start-up package. A logo, branding/messaging, a website, hosting setup, etc. To follow on, lead generation and e-newsletter support using a popular e-mail sending platform, MailChimp. Most if not all of the marketing support that WhyReboot received remains in use at this time.